Four sports teams revealed the ways they use data to improve customer, fan and team experience.
On Wednesday, the Utah Jazz, BYU football, Cleveland Cavaliers and Manchester United shared small presentations during the Qualtrics X4 Summit's breakout sessions in which they discussed how they use Qualtrics surveys to improve facets of their organization.
We’ve collected the information shared at the event and offered a glimpse into each team below.
BYU football
Bryce Lake, who works with Brigham Young University marketing,
said the football team has a “unique” fan base because it is a religiously owned college.