A few hours before he went onstage before 17,000 people in Orem last August, Dan Reynolds, frontman of the Grammy-winning alt-rock band Imagine Dragons and a member of Salt Lake City-based The Church of Jesus Christ of Latter-day Saints, promised that the LoveLoud Festival — the concert event he organized to bring attention to LGBTQ youth issues — would become an annual event, and that bigger, national acts would perform in future years.
It was announced Monday that the second annual LoveLoud Festival will be held July 28 at Rice-Eccles Stadium in Salt Lake City.