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BYU Football: The Cougars are winning the NIL game

Dec 22, 2020; Boca Raton, Florida, USA; Brigham Young Cougars head coach Kalani Sitake celebrates with defensive back Troy Warner (4) after defeating the UCF Knights at FAU Stadium. Mandatory Credit: Jasen Vinlove-USA TODAY Sports

BYU Football became the first team to accept an NIL deal to work with walk-on players.

On Thursday BYU Football announced a major NIL deal with Built Bars. The deal will give every player enough funds to cover their college tuition, including the walk-ons. While it is hard to imagine that other teams will not follow suit, BYU will always be able to claim that they were the first team to have that kind of deal.