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Brad Rock: This is the Big 12 —of course it will wait on expansion

Related Topics: Big 12 Conference, Paulo Coelho

“Waiting is painful. Forgetting is painful. But not knowing which to do is the worst kind of suffering.” — Brazilian novelist Paulo Coelho.

What does he know about waiting and suffering? He’s never been a BYU fan.

Yet somehow he understands.

It has been six years since the big upheaval, when conferences started disintegrating, expanding and morphing. Yet here the Cougars are, waiting for an invitation to join a power conference. But they haven’t just been sitting. They’ve been selling. Boy, have they been selling. Their publicity machine has been working overtime, ever since the revolution happened and Utah and TCU left the Mountain West.