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Brad Rock: The price of filling Utah's college basketball arenas again

SALT LAKE CITY — Utah’s four biggest college basketball programs convened on Tuesday with intentions of promoting the second annual Beehive Classic. Proceedings were aired on Facebook Live, which was part of the problem.

If you can catch it in the comfort of your home, why go out?

It’s no secret the college game has lost steam. The state’s most storied schools, for instance, have been slowly slipping in attendance. The product isn’t at a particularly high point right now, considering none made the NCAA Tournament last spring. That doesn’t mean there’s no interest. A lot of it is coming via the Larry H.