PROVO — With the continous trend in college athletics to break out throwback gear, BYU hasn't missed out on the opportunity to take it to the next level.
When the idea to create a go-to secondary logo came along last year, BYU’s licensing and marketing teams decided to stick with tradition and add a modern twist to BYU’s beloved “Sailor Cougar” logo.
“We have the Stretch Y logo as the main logo, and we wanted to have a secondary logo that could incorporate a cougar somehow,” said Duff Tittle, BYU’s Associate Athletic Director over communications.