After years of scandal and controversy, the now-restructured Utah Transit Agency is regaining the public’s trust, a new agency survey shows.
“Our trajectory is changing,” Nichol Bourdeaux, UTA’s chief communications and marketing officer, told the agency’s board this week. “There is a huge drop in [negative] feeling about executive salaries, scandals, financial management.”
That new direction shows up in the latest in a series of annual surveys conducted for UTA with the general public (not just riders) about its services and reputation, in part to help guide its marketing. Officials briefed the UTA Board this week about this year’s findings.