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How Butler uses social media to get fans behind the scenes for the biggest moments

INDIANAPOLIS – Two of LaVall Jordan’s most revealing quotes of this college basketball season are these:

>>“If you don't believe after that, then what are we talking about here?!”

>>They’re going to just have to kill us to beat us.”

The Butler coach was not speaking at a news conference or being picked up by a sideline microphone. He was addressing players in the locker room after comeback victories over Ohio State and Georgetown, respectively, away from any media.

Instead, Butler filmed and posted video from the locker room on Twitter, Facebook and butlersports.com, supplying a behind-the-scenes look at the team.