Bulldogs coach LaVall Jordan talks with IndyStar's David Woods ahead of Saturday's Crossroads Classic. David Woods / IndyStar
INDIANAPOLIS – Butler basketball belongs to one of the strongest conferences, plays before network TV audiences and is coming off its biggest home attendance in 54 years.
Yet the question remains: Who cares about Butler in Indiana?
Judging from the recruiting trail and media coverage, the Butler brand resonates more strongly around the nation than inside the state.
That’s what Rick Lewis, father of former Bulldogs point guard Tyler Lewis, once told a Butler assistant coach.