Walking to the match with fans, lifting weights in the gym with the players, and soaking up the wisdom of the movers and shakers in the boardroom.
It's fair to say JJ Watt is living the full experience since buying into Burnley.
The legendary NFL defensive end became the latest in a string of American personalities, from Wall Street to Hollywood, to take a stake in British football clubs when he and his wife, ex-United States international player Kealia, became minority investors in the Clarets in May 2023.
Since then he has witnessed first-hand the angst of relegation from the Premier League and this season's resurgence under Scott Parker, with the Turf Moor club in contention for automatic promotion back to the top flight.