It wasn't quite as exciting for the keyboard warriors as a sighting of Kylian Mbappe's private jet landing at Newcastle Airport or Erling Haaland strolling by the River Tyne.
But Newcastle United's £25million signing of Chris Wood this week will certainly serve a handy dual purpose.
Not only will their own attack be bolstered by acquiring a pretty reliable 12-goal-a-season Premier League striker but a relegation rival has been seriously weakened, and perhaps fatally so.
The Kiwi scored 12 of Burnley's 33 league goals last season - the next highest had only three - and ensured a club with one of the division's most modest budgets once again survived.