Burnley will wear a one-off strip emblazoned with the Alzheimer's Society tomorrow as they aim to raise thousands for the dementia charity.
Sean Dyche's side face Rochdale in the Carabao Cup third round at Turf Moor and have struck a deal with kit sponsors Spreadex Sports to change their home shirts on World Alzheimer's Day.
Both Burnley and their principal sponsor are committed to handing the charity a £5 donation each from every third kit sold and expect the total to reach a substantial five-figure sum.
Six of Burnley's First Division-winning side from 1960 have died after suffering from dementia
Six of the club's 1960 First Division title-winning team have died after being diagnosed with dementia.