BUFFALO, NY - JANUARY 14: A general view of the Buffalo Sabres logo on a jersey during the game against the Washington Capitals at KeyBank Center on January 14 , 2021 in Buffalo, New York. (Photo by Kevin Hoffman/Getty Images)
This past year we saw ads on NHL jerseys, specifically the helmets. The purpose of this was to generate some extra revenue that was going to be lost due to the COVID-19 pandemic. But starting in 2022, the Buffalo Sabres, along with the rest of the league, will be selling advertisement space on their jerseys.