BUFFALO, NY – The University at Buffalo has selected Learfield as the Bulls' first-ever athletics multimedia rights partner in school history as announced today by UB Director of Athletics Allen Greene and Learfield President and CEO Greg Brown.
The multi-year relationship between Learfield and UB Athletics officially starts on March 1, 2017, pending necessary state approvals, while planning already is under way for the establishment of Learfield's UB Sports Properties (UBSP). This local team will be solely dedicated to UB Athletics and manage all aspects of the Bulls' rights related to signage, digital, corporate sponsorships, television and radio play-by-play, and coaches' shows.