BUFFALO, N.Y. -- Step aside, "New York." The name "Buffalo" is reclaiming its place of prominence in the University at Buffalo sports teams' logo.
The change was announced Tuesday as part of a school-wide rebranding initiative, and ends a three-year experiment during which the Bulls attempted to market themselves as a "New York State" program.
Instead, "Buffalo" will be prominently featured on the Mid-American Conference school's jerseys. It replaces the wordy and sometimes confusing "State University of New York Buffalo" fixture, in which "New York" was emphasized.