BUFFALO, NY – The University at Buffalo unveiled a new set of athletics logos on Tuesday. While the traditional interlocking UB logo will serve as the primary mark, a new wordmark and spirit mark were also introduced.
The new logos are part of a university-wide branding initiative. The new look for athletics is now more closely aligned with the university's strengthened and cohesive academic identity. The university's news release about launch of UB's new brand and identity strategy is available here.
The new spirit mark is the first update to the bull since 2006.