Bull Run sat down with UB Athletic Director Allen Greene this afternoon to talk the rebrand and the state of UB Athletics. The big, big takeaway? Functionally it won't be a massive change.
"We haven't lost [the focus on prominence within New York], we've just shifted it."
We'll have more coming to you from our sit-down with Allen Greene later tonight, but a first look:
On the financial impact of redoing the branding, on the football field, basketball court, and uniforms:
"I want to squash the concern of wasting state money.