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In which I applaud UB’s newly-announced “Bricks for Bulls” campaign

Commemorative Bricks. They’re gonna be big.

In case you missed it in your email inboxes, on Twitter, or Facebook today, UB has announced a new fundraising opportunity. Personalized bricks outside an athletics facility isn’t a novel idea, nor is it one that necessarily I’ve been waiting years to see, but it’s one that with the announcement of the “Bricks for Bulls” campaign, I can do nothing but applaud. The timing, to coincide with the construction of the Murchie Fieldhouse, makes sense, and there’s little downside at all. This coming from someone who panned “Horns Up” when it was first introduced.