Students celebrating in the stands during the first UB Football game of the 2018 season. The game saw a near 40 percent increase in attendance compared to the 2017 home opener.
From this year’s first-time NCAA tournament wins in basketball, to former-Bull Khalil Mack being selected fifth in the 2014 NFL draft, UB has experienced some of its top sports moments in school history within the past five years.
Senior director of marketing for athletics Elaine Russell uses these accomplishments to market an emerging Division I sports school to students, families and the Buffalo community.
Russell said the UB sports fan base can grow through past success.