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Rick Dennison’s Buffalo Bills playbook: Drive concept

Rick Dennison’s offensive playbook, in the vein of Gary Kubiak and Mike Shanahan, uses the principles of the West Coast offense - using timing and geometry to stress defenses and create holes for pass completion. One of the classic passing concepts from the West Coast offense is also one that fits Buffalo’s newest wide receiver, Anquan Boldin, to a T. In this installment, we’re breaking down the Drive play.

Drive concept

Drive, or the drag or shallow crossing route, is a play concept that was made famous by the greatest receiver of all time, Jerry Rice.