This was the 4th annual event and the second time that it has been hosted in the Buffalo Bills’ summer home of Rochester. McCoy’s charity, Shades of Greatness, is a nonprofit organization that:
“Raises awareness, educates and serve[s] as a direct impact to an individual or family in need who has been diagnosed with or affected by Amyotrophic Lateral Sclerosis (ALS).” — according to his website.
Watching his late grandmother battle through the daily struggles of living with ALS inspired McCoy to support families and individuals that have been touched, or who are currently living with the challenges of ALS.