Buffalo Bills defensive end Greg Rousseau posted a compelling image on his Instagram Stories Thursday afternoon, sparking a vortex of conversation about throwback helmets and alternate uniforms.
In the photo shared by Rousseau, a throwback red Bills helmet sits atop a Labatt Blue Light box, a can branded koozie resting against the helmet that reads “Throwback Tea” in decidedly Bills-themed colors.
It’s quite possible this is just expert marketing by Labatt — leveraging the buying public’s desire to embrace all things throwback — and geared to convince more people to buy their product.