BUFFALO, N.Y. -- Jeffery Shamberger's son, Jason, had to take a couple of looks at the new cover for the Madden NFL 24 video game.
When he realized exactly whose face was smiling right to the left of Buffalo Bills quarterback Josh Allen with his arm holding Allen's right elbow, he sent his dad a text immediately with the picture.
"He says, 'Man, look at this here. I recognize this picture, this face right next to Josh Allen,'" Jeffery Shamberger recalled. "'... That's my dad.'"
Getting that text was how Shamberger found out that an answered casting call and the photoshoot that followed with Buffalo's signal caller was for much more than a website or a magazine.