BUFFALO, N.Y. -- The Buffalo Bills will be featured on TV screens in a new way this holiday season.
Hallmark Media and the Bills announced Thursday that they'll be partnering with the NFL and Skydance Sports -- a joint venture between the league and production company Skydance -- on a new holiday film, "Holiday Touchdown: A Bills Love Story."
The movie will premiere during Hallmark Channel's 16th annual "Countdown to Christmas," and production will start later this year and take place throughout the greater Buffalo region. That includes the team's stadium, which will garner even more spotlight in what is set to be its final season.