The Independent Health Foundation has teamed up with the Buffalo Bills to produce a series of promotional videos to raise awareness about its Fitness for Kids Challenge, an elementary school-based program that was designed to combat the rising rates of childhood obesity. More than 150,000 students from 300 schools throughout Western New York have participated in the Challenge since it was first launched in 2008.
In the videos, current Bills players Eric Wood, Aaron Williams, and Corey Graham interact with children to help promote the importance of the Challenge’s “5-2-1-0” daily goals:
- 5 or more servings of fruits and vegetables
- 2 hours or less of screen time (i.