Sunday’s season-opening National Football League game between the Buffalo Bills and the New York Jets is part of kickoff weekend and just the first week of giveaways and promotions for the team’s home games.
Fans who attend the 1 p.m. clash at New Era Field will receive a blue rally towel with the inscription, “It Starts with One: One Team, One Focus” in white print about the Bills logo.
Additionally, fans can collect a commemorative 25th anniversary Comeback Game ticket in their game day program. At halftime, the team is honoring the members of the comeback game, when Buffalo stormed back to defeat the Houston Oilers 41-38 in the Wild Card round of the playoffs on Jan.