This post is clearly satire, so please don't believe it. We just figured now was a good time for some stress-relieving humor.
ONE BILLS DRIVE – The Buffalo Bills announced a change to their 2016 slogan Wednesday, from "All in" to "All IR."
According to team President and CEO Russ Brandon, the strategic shift in messaging was made in light of recent personnel-related events. "Where the original slogan was more hopeful and inspirational, the new slogan brings a refreshing sense of realism," Brandon said. "We still want to dream big, but the message now is to dream big within reason.