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Buffalo Bills and New Era agree to end stadium naming rights agreement

The Buffalo Bills have announced the end of their naming and sponsorship deal with New Era Cap Company. The announcement indicates this was a mutual agreement between the two entities. The Bills have released this message regarding the separation:

The Buffalo Bills and New Era Cap Company jointly announce that New Era has asked to be released from their Naming Rights and Sponsorship deal with the Bills. The Bills and New Era are currently negotiating the details of this separation and the Bills are beginning the process of pursuing a new naming rights partner for the stadium.