Thanks to Bills fans who participated in the Bud Light Good Sport program, both at Ralph Wilson Stadium and on social media this year, the Bills have once again been crowned the Responsibility Bowl champions. The Responsibility Bowl is a competition to see which NFL team can garner the most support for their designated driver program throughout the season. The Bills earned points when fans pledged to be designated drivers on gameday, and when fans used #BillsFansNeverDriveDrunk on Twitter and Facebook to promote the program.
“We appreciate the tremendous support from responsible Bills fans who truly care about their fellow fan’s game day experience, and who registered to be a designated driver this past season,” said Andy Major, Buffalo Bills vice president of operations and guest experience.