The Buffalo Bills had a huge television market for their game against the New England Patriots because of the marquee opponent. This week, despite the Los Angeles Rams’ 3-1 record and massive potential audience in that city, the Bills won’t be on any screens outside the local market.
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Buffalo’s secondary markets of Rochester, Syracuse, and Albany will all be broadcasting on the Bills’ side of the map. That’s a change from two weeks ago when the eastern cities went with the New York Giants game over Buffalo.
With San Diego and Oakland on tap for the same time and channel, most of the secondary markets that might be in play in Southern California are off the table from the Rams point of view.