Where do you begin when trying to explain why the Buffalo Bills are selling more season tickets now than they did when they were a perennial Super Bowl contender?
Where do you start in finding the reason the Bills actually plan to put a first-ever cap on season-ticket sales and that all but one of their regular-season games at Ralph Wilson Stadium are sold out three months before the schedule even begins?
The Pegulas? Rex Ryan? A true belief that, despite not knowing the identity of its starting quarterback, the team is going to finally end a 15-year playoff drought?