In the glossy, beautiful world of corporate marketing, consumers often understand that in order to pull off that perfect look — it takes studios and teams of people who expertly make paid actors or beyond-perfect product examples look beyond perfect. That hard work pays off when so many consumers notice the results.
So when rumors swirled that Buffalo Bills quarterback Josh Allen was likely to grace the cover of “EA Sports Madden NFL 24,” all anyone could discuss is how Allen would actually be portrayed. Perhaps most-requested by fans was for Allen to be leaping, or otherwise doing typical Allen things.