Caris LeVert is in India with Basketball Without Borders and Jeremy Lin is in Taiwan on the first of his Asian “sharing tours,” both examples of how the Nets are in the forefront of the NBA’s “next frontier” strategy in Asia.
Brooklyn has long been committed to the NBA’s Asia strategy and now with the arrival of Joe Tsai as minority owner, it’s likely to grow even more.
LeVert and Lin’s trips may be more personal choices, but their presence in high-profile venues shows (again) that the organization is putting down roots exactly where the NBA thinks the soil is most fertile for international expansion.