You know that Knicks trope ... the one about no one cares about the Nets in Knicks City, that the attendance shows it. Last in the league last year. Nets gear won’t top Knicks gear.
Problem (for them) is that was last year and this is this year. The arrival of Kyrie Irving and Kevin Durant —along with the hype and anticipation— is driving up the Nets revenue, ticket sales, sponsorships, etc. Truth be told, the jump began at the end of last season, with the playoff run. The Nets had seven straight sellouts in the regular season, then two in the playoffs.