Location matters. Where you are can influence who can reach you, what you can access, and so many other tangible benefits. For the New York Liberty, location had been an issue that had set their franchise backwards.
Following the 2017 season, the Liberty had to move. After spending 20 years in the tri-state area with games played at Madison Square Garden or Prudential Center during MSG renovations, Liberty ownership —aka James Dolan— shuttled the team off to White Plains, and the Westchester County Center. The move drastically reduced their reach and they went from a state-of-the-art arena in MSG to the more distant, much older and much much smaller Westchester County Center.