As one NetsDaily commenter suggested, the last two days have looked like the soft rollout of a new and improved product. The “product” being Kyrie Irving.
Over the last week, we’ve seen Joe Tsai praise Irving with a one-word retweet after being silent on all things Nets for a month. Then, Thursday night, the Nets covered Irving’s “More than a Run” at Kean College with posts, both stills and video, to Instagram, Twitter, Facebook, Weibo (the Chinese social media site) and their official website. A marketing extravaganza. Moreover, at least five teammates traveled to Central Jersey to root for him.