It’s normal for an NBA club to emphasize teamwork as it enters training camp, and so, no surprise, the Brooklyn Nets are pushing the idea that their closeness, their chemistry, can help them win ... this year. In their press conference Tuesday and now in a new five minute and 40 second promotional video released Friday, the franchise is pushing chemistry and continuity along with internal improvement as themes for the season.
Of course, the Nets don’t have the luxury of a superstar (or two) but the emphasis appears —and has appeared— to be a legitimate expression of the reality of the team’s situation.