The Nets and Liberty have linked up with Fanatics, the sports merchandising and marketing company, to run both their e-commerce and team store ... which has been renamed the “Brooklyn Fanatics Store.”
According to a news release from Fanatics...
Fanatics reached multiyear, omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of both the Nets and WNBA N.Y. Liberty. Fanatics will now power online and in-person shopping experiences at Barclays Center for both teams, including the newly renovated Brooklyn Fanatics store. Fanatics will collaborate closely with the franchises on unique, team- and city-centric merchandising strategies.