Prokhorov is hoping for a better season than what's in the forecasts for the Nets.
The Nets have been accused in the past of making personnel moves with too much of a concentration on brand awareness and not enough of one on actual basketball. With the team recently moving from New Jersey to Brooklyn, owner Mikhail Prokhorov wanted to make a splash immediately upon entering Barclays Center.
A mentality like that can lead to short-sighted, organization-crippling trades, like—oh, I don't know—the one for Joe Johnson or the one for Kevin Garnett, Paul Pierce and Jason Terry.