Complex.com profiles the Nets two social media mavens, Kat Przybyla and Kari Culver, this week in its look at how the NBA is leading the way in the use of every platform from Twitter to Facebook to Instagram to whatever is the next big thing. As writer Maurice Peebles points out, the Nets and other NBA teams are giving control of the media to those who most consume it, millennials.
He tracks the two 20-somethings from pre-game rituals to post-game thoughts, feeding the fans a steady stream from their iPhones and MacBooks, with the needed access and commitment from team management.