With the NBA’s only Chinese-American player —and a growing Chinese and Chinese-American population in Brooklyn— it was only a matter of time before the Nets set up a Chinese language website. And on Sunday, it went live.
It was announced by Elisa Padilla, the Nets chief marketing officer...
The site appears to mirror the Nets English language web offerings. Also, it’s expected to include features and a community calendar directed at the 200,000 Chinese and Chinese-Americans in Brooklyn —and 850,000 in the New York metropolitan area. The Nets’ HSS Training Center is located across the BQE from Sunset Park, which is becoming Brooklyn’s Chinatown.