Big moves on the court take a little time to percolate in a team’s financial coffers. First, there’s a rise in season ticket sales, then an increase in interest among the team’s sponsors and perspective sponsors ... and endorsements too. Then, there’s the increase in revenue for the local TV rights holder, in this case, YES Network.
Front Office Sports’ Michael McCarthy writes Wednesday that YES’ senior vice president of advertising sale, Howard Levinson, says he’s beginning to see the effect of the Nets signing of Kevin Durant and Kyrie Irving.
The 27-time world champion New York Yankees have always been YES’ primary ratings and advertising attraction.