The Nets have sold out three straight home games and a fourth is possible against the Bulls tonight in Brooklyn. Two of the three have been record-setting with more than 300 standing room tickets sold. As most Nets fans know, that hasn’t been a regular feature of the team’s history.
It’s all part of the Nets growth in popularity, exemplified by everything from huge national and record local TV audiences to social media platforms (where the Nets now have a half-million more Instagram followers than the Knicks) to merchandise sales, where per Fanatics, the Nets “Big Three” jerseys are among the top five sellers in the NBA.