Other than their salaries, NBA stars can make money in a number of ways, primarily through endorsements and investments. Both can be lucrative for a superstar like Kevin Durant and now, in a new partnership with Coinbase, the crypto currency exchange, he’s doing both.
Durant and his agent/partner Rich Kleiman announced Wednesday a somewhat unique deal with Coinbase. The two men’s investment vehicle, Thirty-Five Ventures, will expand their involvement with the exchange to include further investment, a media partnership, philanthropy and even creative help on NFTs.
In its announcement, Thirty-Five Ventures and Coinbase called the deal a “strategic marketing partnership and collaboration.