In discussing his hire of Sam Zussman to run BSE Global, Joe Tsai told Sportico he’s “confident” annual revenue generated by the Nets and Barclays Center could “get to $500 million over the next two or three years.”
It is a lofty goal — “audacious,” according to Jabari Young of Forbes — and despite all the various initiatives suggested to get there, the bottom line is that the Nets will have to win, keep contending. Without that, there’s basically no way to get there.
Charles Grantham, a sports management professor at Seton Hall University, suggested to Young that nothing beats winning in sports.