As Caris LeVert said about his trip to Asia with Jeremy Lin this summer, “You see pictures, but being there first-hand was even more amazing.”
Lin’s popularity overseas was confirmed again this week when Mailman, a digital sports marketing company in China, released its 2017 NBA “Red Card report.” Lin, now in his eighth year in the league, ranks just behind Kobe Bryant and Steph Curry in popularity, based on social media.
The report assessed and calculated the players’ Weibo followers, engagement and follower growth, Baidu (operator of China’s largest online search engine) and Weibo mentions, and Chinese website presence.