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Jeremy Lin and his role in the social justice movement

Jeremy Lin signed a 3-year, $36 million contract this summer to play point guard for the Brooklyn Nets. With him, he brings a clean slate, a "new car smell" and a real opportunity to become a leader of a movement, both on and off the basketball court.

Earlier on Wednesday morning, video footage of an incident in Baton Rouge, Louisiana, in which a man named Alton Sterling was confronted by police and, ultimately, shot and killed appeared on Twitter. Naturally, the footage was horrific and, as it should, it sparked outrage, questions and a call for answers.