Nick DePaula of The Undefeated reports that his new white-and-black sneakers will be marketed not on Brooklyn billboards, but instead in shop windows of 25 minority businesses around the borough.
The campaign, a joint effort by the Nets player and Adidas, is aimed at making “a positive impact in difficult times,” says Harden.
“Obviously, it’s a short window since I’ve been here, but I feel like myself and Adidas are going to try to make an impact and footprint on this beautiful city,” said Harden, “because Brooklyn deserves it.”
Specifically, writes DePaula, advertising dollars will be redirected from billboards above the neighborhoods to signage at eye level.