YES Network on Tuesday announced that it has reached a deal with Simplebet, a sports gambling company, that isn’t quite gambling but looks like spring training for the real thing.
As Mike Mazzeo of PlayNY.com reports, “this represents ‘the first-ever, real-time, in-game, single-screen watch and play experience’ offered. And, down the line, it could conceivably provide a roadmap to a real-money betting version.”
The agreement permits fans using the YES App at home or at a Nets or Yankees game to predict various outcomes and come away not with cash but merchandise and other non-cash rewards.