The Nets are pretty unpredictable when it comes to, well, everything, but the latest marketing move was pretty inevitable.
On the team’s Facebook page, they used the image below as the cover photo. We assumed “Brooklyn Grit” would become the team slogan after head coach Kenny Atkinson used the phrase on several different occasions. Sean Marks too.
For example, in his post-draft talk with the media, he talked about Brooklyn native Isaiah Whitehead’s personality...
Whitehead's "tenacity, his professionalism, for us he embodies what Brooklyn grit is about,” said Marks of the Brooklyn native.
No surprise, the Nets used Rondae Hollis-Jefferson, Jeremy Lin and Brook Lopez to headline the ad.